S7. Omnichannel Member Journey
Published 2026-05-14Updated 2026-06-302 min read
The decisive moment of the 3-BU integrated PoC: A single timeline showing how one member moves across Beauty (Olive Young) → HDB (Mart) → Refreshment (Convenience store).
1. URL Path
/journey
2. User Stories
P4 (CRM · LG Members) — A single timeline of one member's 90-day touchpoints (owned-mall search · SNS ad · Olive Young store · CU convenience store · repurchase · refund) + analysis of where churn/loyalty diverged.
3. Input UI
- Member search (masked ID or natural language)
- Period (30/90/180 days)
- Event-type filters (search · SNS · store · campaign · refund)
- BU filter (Beauty/HDB/Refreshment)
4. Data Mix
| Data | Source |
|---|---|
| SearchEvent · CartEvent · OrderTransaction (owned mall) | Neptune |
| ChannelSellThrough (Mart/H&B/Convenience/QSR) | Neptune |
| Touchpoint (SMS/KakaoTalk/SNS ad) | Neptune |
| Coupon · ReviewRating | Neptune |
| BU mapping | Brand → BU |
5. Processing Pipeline
1. Member ID → UNION of all events 1-hop
2. BU mapping (Product → Brand → BU)
3. Sort by time
4. Double coding by event color + BU color
5. Swimlane timeline (channel lane × BU color)
6. Highlight key conversions (first purchase · tier transition · BU crossover · churn risk)
6. Output UI
- Swimlane timeline (owned mall · SNS · Olive Young · Mart · Convenience · SMS · KakaoTalk)
- BU color coding (Beauty pink / HDB blue / Refreshment red)
- Event card click → detail (search keyword · SKU · BU)
- Right-side summary: 90-day LTV · tier change · persona · BU share donut
7. Guardrails
- PII auto-masked (name · contact)
- "Sensitive inference" forbidden
8. Demo Scenarios
- High-value member 90 days → Owned mall (Beauty) → SNS ad (HDB) → Olive Young (Beauty) → CU (Refreshment) → VIP entry
- Pre-churn member → owned-mall activity decline + refund pattern
- BU share change (a year ago 90%/5%/5% → now 50%/30%/20%) — persona evolution
- "What campaign for this member?" → S5 linkage