11 Scenario Mapping (Mitsukoshi)
8 common + 3 Mitsukoshi-specific (Foreigner duty-free, Luxury SOV, VIP concierge)
8 common + 3 Mitsukoshi-specific (Foreigner duty-free, Luxury SOV, VIP concierge)
8 common + 3 Momo-specific (Live attribution · Delivery SLA · Recommendation diversity)
8 common + 3 UPI-specific (cross-BU member journey · own-SKU sell-through · cold chain)
8 common scenarios (S1–S8) + 3 AMWAY-specific scenarios (S9-A · S10-A · S11-A)
Eight core scenarios for marketing innovation. Data mix (first-party + 4 external types) is specified for every scenario