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30-Minute Demo Script (AMWAY)

4 min read
AI documentation guide

Goal: In 30 minutes, prove that the PoC is a working demonstration and highlight three AMWAY differentiators (ABO Tree · Subscription · Compliance).

0. Pre-demo Preparation (5 minutes, outside the slot)​

CheckItem
✅All Top-5 scenarios respond within 1 minute
✅Confirm 5 personas
✅cohort_tag badges
✅Multilingual chatbot responses (English and Korean simultaneously)
✅RegulatorySignal is live

1. Opening (3 minutes)​

"Today's demo is a working demonstration of AMWAY's three core assets — the ABO multi-level organization, recurring subscriptions, and multi-country regulations — unified in a single KG and operated by five departments from their own perspectives. This is not a concept; N = 1K ABOs + 5K customers + 49.5K synthetic ABO tree + four external signals are all running live."

Four key messages:

  1. ABO Tree visualization — Five-level Downline + PV/BV + Sponsor performance on one screen
  2. Subscription lifetime — Automated churn-signature detection + win-back campaigns
  3. Multi-country regulatory review — FTC · Korea Door-to-Door Sales Act · MFDS · EU concurrently
  4. Department persona switcher — One dataset, five departmental perspectives

2. Top-5 Demo (20 minutes)​

Step 1 — S1 Natural-language Semantic Search (4 minutes)​

  • Persona: P1 (ABO Field)
  • Input: "Vegan protein + new ABO in their 30s + Instagram +20%"
  • Result: SKU (Nutrilite Plant Protein) + ABO + external reviews (Reddit · Instagram)

Step 2 — S9-A ABO Organization Visualization ⭐ (5 minutes)​

  • Persona: P1
  • Input: "5-level Downline for one Diamond-level ABO"
  • Result: cytoscape tree + PV/BV · level color coding + Sponsor performance
  • Emphasis: "AMWAY's unique core asset — a view you cannot get at other companies."

Step 3 — S10-A Subscription Lifetime ⭐ (5 minutes)​

  • Persona: P4 (CX)
  • Input: "Nutrilite subscription 12-month retention + Top 100 at risk of churn"
  • Result: State-machine Sankey + retention curve + win-back campaign simulation
  • Emphasis: "Three churn signatures detected automatically + projected ROAS for the win-back campaign."

Step 4 — S2 Persona Chatbot (5 minutes, switcher demo)​

  • P1 → "Top 10 ABOs at risk of subscription churn + recovery actions"
  • P5 → Same query → "Concurrent regulatory-violation check + recommended guards"
  • Emphasis: "Same data, different perspective, different action."

Step 5 — S11-A Compliance ⭐ (3 minutes)​

  • Persona: P5
  • Input: "Boost immunity with Nutrilite — doctors recommend it!" (high-risk ad)
  • Result: MFDS · FDA violations highlighted + recommended revisions (Korean and English concurrently)
  • Minor ABO sign-up: 24-hour blocked count

3. Governance & Data Trust (3 minutes)​

3.1 cohort_tag Segmentation (30 seconds)​

  • 🟢 real (N = 1K ABOs + 5K customers) / 🟡 synth (49.5K tree) / 🔵 external (4 sources)

3.2 Guardrails (1 minute)​

  • Automatic blocking when consent is missing
  • PII masking
  • Minor + HFF advertising guards

3.3 AWS Stack (1 minute 30 seconds)​

  • Bedrock + Neptune (~700K edges) + OpenSearch (multilingual) + AgentCore + Cohere multilingual

4. Closing (4 minutes)​

4.1 Recap (2 minutes)​

"The five scenarios you just saw are a subset of the 11. S3 insight cards, S4 persona clustering, S5 ROAS, S6 external signals, and S7 omnichannel journey all follow the same pattern."

4.2 Proposed Next Steps (2 minutes)​

PhaseDurationDeliverables
Discovery2 weeksABO data inventory + multi-country regulatory mapping
PoC 8 weeks8 weeksTop-5 demo (real ABOs N = 1K)
Expansion+4 weeksFull 11-scenario set + multilingual enhancement
Operational rollout+8 weeksLLMOps + multi-country launch

5. Frequently Asked Q&A​

QuestionAnswer
Is ABO tree depth of 5 levels sufficient?Optional extension to 7 levels; Neptune r6g.xlarge is recommended.
Multi-country regulatory review concurrently?Automated once RegulatorySignal rulesets are registered.
Accuracy of subscription churn signatures?Validated at the PoC stage (cross-validated against real-data signatures).
Cost?Approximately $5K–$7K/month (including multilingual embeddings).

6. Backup Procedures​

FailureResponse
ABO tree query latencyFall back to a cached tree
Multilingual chatbot failureSwitch to Korean-only responses
External API (SNS) outageFall back to cache