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11-Scenario Map (Uni-President)

2 min read
#ScenarioURLPrimary Persona
S1Natural-language semantic search/semantic-searchP1, P5
S25-department persona chatbot/chatAll
S3Category · BU insight cards/insightsP3
S4Persona matching + clustering/personasP2
S5Omnichannel campaign ROAS simulation/campaign-roasP1
S6External-signal fusion/signalsP2
S7Omnichannel member journey/journeyP4
S8Guardrails/complianceP4
S9-U ⭐Cross-BU OPENPOINT member journey/bu-journeyP1, P2
S10-U ⭐Own-manufactured SKU vs own-channel sell-through/own-skuP5
S11-U ⭐Cold-chain · logistics SLA + store ordering/cold-chainP5

Persona Matrix​

DepartmentS1S2S3S4S5S6S7S8S9-US10-US11-U
P1⭐⭐⭐⭐
P2⭐⭐⭐⭐
P3⭐⭐⭐
P4⭐⭐⭐
P5⭐⭐⭐⭐

Top-5 Demo Path (30 min)​

[S1] Semantic search  4 min
"Summer oolong tea PB SKUs + 7ELE stores"

[S9-U] Cross-BU OPENPOINT journey 6 min ⭐ (PoC decisive moment)
"One OPENPOINT member over 90 days — 7ELE → Carrefour → Starbucks → Donut"
→ A single timeline of cross-BU behavior

[S10-U] Own-SKU sell-through 4 min ⭐
"Uni-President Mai-Hsiang (麥香) beverages — 7ELE vs Carrefour turnover"

[S11-U] Cold-chain SLA 4 min ⭐
"Southern Taiwan heatwave — dairy SLA breach rate + ordering correction"

[S2] Persona chatbot 4 min
"Cross-BU usage promotion campaign" — P1 vs P5

PoC Schedule (8 weeks)​

WeekWork
1-2Load 5-BU data + OPENPOINT
3-4S1 · S2 · S3
5S9-U (most challenging)
6S10-U · S11-U
7S5 · S7 · S8
8Demo rehearsal