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관련 카테고리: 없음
5 personas — Brand Marketer / Insights / D&A · MarTech / CRM · LG Members / MD · Channel Sales
3-BU integrated KG with 25 classes — Customer / Product / Transaction / Channel / Operations · External
Eight core scenarios for marketing innovation. Data mix (first-party + 4 external types) is specified for every scenario
PII-masked first-party data + 50K synthetic + 4 external type specifications and cohort_tag separation strategy
Bedrock + Neptune + OpenSearch + AgentCore + Cohere — a single architecture that delivers a working demo in 8 weeks
Integrated semantic search across first-party SKU · Member · Reviews + external social reviews (Olive Young · X)
Per-department autonomous tool-invoking chatbot — Bedrock Sonnet + AgentCore Memory + 12 tools
Automated report cards combining first-party GMV + search trends + weather + competitors
Auto-classified lifestyle personas + RFM × Category affinity KMeans integrated
Omnichannel (Owned mall/Mart/H&B/SNS) Bayesian attribution + search · SNS response combined
First-party GMV × 4 external types (social · weather · economy · competitor) macro analysis
A single member's owned mall → SNS ad → Olive Young → Mart → Repurchase single timeline crossing BUs · channels
Bedrock Guardrails + marketing consent + PII masking + minor cosmetics guard