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AMWAY global direct-selling context — ABO Field / Insights / D&A · MarTech / CX / Compliance
5 personas — Brand Marketer / Insights / D&A · MarTech / CRM · LG Members / MD · Channel Sales
5 departments — Marketing · Category · Search/Recommendation · CS · Logistics
Shinkong Mitsukoshi 5-department personas — Marketing, Insights, Digital, VIP, MD
Integrated Marketing · CMI · D&A · OPENPOINT · Manufacturing & Logistics — five departments