S11-M. VIP Tier Lounge Concierge (Mitsukoshi-specific)
2 min read
Mitsukoshi differentiation point ⭐ — Automate the 1:1 concierge experience for VIP members with Bedrock + Memory.
1. URL · Personas
/vip-concierge· P4 (VIP & Membership)
2. User Stories
P4 — Click on a Black-tier member to see their frequently purchased brands, pre-sale priority, lounge utilization history, and tailored recommendations on a single screen.
Black member → chatbot responds in personal concierge tone ("Mr./Ms. ○○, an SS new release that you may enjoy has arrived at the Xinyi store").
3. Data Mix
| Data | Source |
|---|---|
| Membership (Black/Platinum/Gold) | Neptune |
| Concierge history (lounge visits / requests) | Neptune (Touchpoint subtype='concierge') |
| AgentCore Memory | Long-term preferences per member |
| First-party reviews + external reviews | OpenSearch |
4. Tier Benefits (general public expression)
| Tier | Core |
|---|---|
| Black | Unlimited lounge, pre-sale priority, 1:1 concierge |
| Platinum | Lounge + complimentary valet |
| Gold | Accelerated point accrual + early seasonal announcements |
5. Output UI
- Left: member profile card (tier, 12-month LTV, persona)
- Center: recommendation cards (new releases by brand + pre-sale priority)
- Right: concierge chatbot (personal memory)
- Bottom: lounge utilization and NPS trend
6. Guardrails
- PII masking (names visible only on the tier card)
- No pregnancy or illness inference
- Automatically exclude members who have not granted consent
7. Demo Scenarios
- One Black member → 5 recommendations + concierge message (personal tone)
- Pre-sale priority → 24-hour early notice for SS new releases
- Lounge utilization NPS → trend by tier + improvement suggestions