S5. Omnichannel Campaign ROAS (Uni-President)

Published 2026-05-14·Updated 2026-06-30·1 min read

AI documentation guide

Channel Candidates

• OPENPOINT app push · KakaoTalk / Line · 7ELE in-store display · Carrefour flyer · Starbucks card earning · SNS ads · live streaming

Data Mix

Data	Source
Historical campaigns	CAMPAIGN_MART
Cross-BU usage (BUTransfer)	Neptune
OPENPOINT earning · redemption	OPENPOINTMembership
SNS engagement	SocialSignal

Output UI

• Recommended channel mix (donut)
• ROAS distribution (violin)
• Cross-BU drive-effect matrix

Demo Scenarios

1. Budget 100M / cross-drive campaign 7ELE→Carrefour → recommended mix
2. +20% SNS share → ROAS change
3. Simulate +5pt cross-BU usage target