30-Minute Demo Script (Mitsukoshi)
Published 2026-05-14Updated 2026-06-302 min read
0. Pre-Demo Checklistโ
| โ | Top-5 responses within 1 minute / multilingual / live FX / tourism metrics |
1. Opening (3 min)โ
"Today's demo unifies Mitsukoshi's VIP membership, foreign duty-free, and 700+ luxury tenant brands into a single KG and operationalizes it from the perspective of 5 departments. This is not a concept โ it runs on N=2K real members + N=500 Foreigners + 49.5K synthetic + live 4 external signals."
4 core messages:
- Foreigner duty-free analysis (S9-M) โ combining nationality, FX, and tourism
- Luxury SOV and counter occupancy (S10-M) โ 700+ brands ร 19 stores
- VIP concierge (S11-M) โ Black/Platinum/Gold 1:1 automation
- Department persona switcher โ perspective of 5 departments
2. Top-5 Demo (20 min)โ
Step 1 โ S1 Semantic Search (4 min)โ
- P1 โ "Female in her 30s + LV/Chanel + Anniversary Sale 50% off"
- Result: SKU + members + external reviews
Step 2 โ S9-M Foreigner Duty-Free โญ (5 min)โ
- P2 โ "Japanese female in her 30s behavior + FX-aware"
- Result: Foreigner profile + recommendations + FX fluctuations
- Highlight: "Automatic simulation of weak-yen impact"
Step 3 โ S10-M Luxury SOV โญ (4 min)โ
- P5 โ "Xinyi store 1F LV vs Hermes counter occupancy"
- Result: GMV comparison + turnover + counter re-layout recommendation
Step 4 โ S11-M VIP Concierge โญ (5 min)โ
- P4 โ "One Black member + pre-sale recommendation"
- Result: Member profile + concierge chatbot
- Highlight: "1:1 concierge automation โ no other company offers this"
Step 5 โ S2 Persona Chatbot (4 min)โ
- "Anniversary Sale ROAS" P1 vs P5 comparison
3. Governance (3 min)โ
- cohort_tag ยท Guardrails (duty-free, minors, PII) ยท AWS Stack on a single page
4. Closing (4 min)โ
- Wrap-up + next steps (Discovery 2 weeks โ PoC 8 weeks โ Operations 12 weeks)
5. Q&Aโ
| Question | Answer |
|---|---|
| Tenant brand data agreements? | Counter GMV is first-party; brand metadata is public and separated by tenant consent |
| Multilingual accuracy? | Validated with Cohere multilingual-v3 |
| Cost? | ~$3.5K/month |