#amway

AMWAY global direct-selling context — ABO Field / Insights / D&A · MarTech / CX / Compliance

25-class KG for AMWAY's ABO multi-level + subscription + global multilingual context (~700K edges)

8 common scenarios (S1–S8) + 3 AMWAY-specific scenarios (S9-A · S10-A · S11-A)

In-house ABO · SKU · subscription + 4 external sources (social, weather, FX, regulatory) with cohort_tag segmentation

Bedrock + Neptune + OpenSearch + AgentCore + Cohere — specialized for ABO tree, subscriptions, multilingual operations

Integrated search across Nutrilite, Artistry, Home SKUs + ABOs + external social posts

Subscription state machine + churn signature detection + automated win-back campaigns

Automated review of FTC, Korea Door-to-Door Sales Act, MFDS, and EU direct-selling regulations + multi-country ad guards

A chatbot autonomously invoking tools for ABO Field, CMI, D&A, CX, and Compliance personas

Automated report cards combining Nutrition, Beauty, Home BU revenue with 4 external sources

5 lifestyle personas + KMeans over RFM × category affinity, enriched with social personas

Bayesian attribution across in-house store, ABO direct sale, catalog, and SNS channels

Fusion of 4 sources — social, weather, FX (multi-country), regulatory

A single timeline of in-house store → ABO direct sale → subscription → resignup

Bedrock Guardrails — 4 topics + direct selling + minors + HFF advertising guards

Visualize AMWAY's multi-level ABO tree to a depth of 5 + PV/BV and level performance + Sponsor analysis

A 30-minute demonstration for AMWAY global executives and ABO meetings — Top-5 (S1 · S9-A · S10-A · S2 · S11-A)