S11-A. Direct Selling, Minors, and Health Functional Food Compliance (AMWAY-specific)
Published 2026-05-14Updated 2026-06-303 min read
AMWAY differentiator โญ โ The biggest risk in the global direct-selling business is regulation. Combine multi-country regulatory signals + automated ad-text review + minor guards.
1. URL & Personasโ
/regulatoryยท P5 (Compliance & Regulatory)
2. User Storiesโ
P5 โ Submit one ad text for a Nutrilite new product to receive automated reviews against FTC, MFDS, and Korea Door-to-Door Sales Act standards, with high-risk language highlighted and recommended revisions.
P5 โ A 24-hour count of minor ABO sign-up attempts and the distribution of block reasons.
3. Input UIโ
- Ad-text input (multilingual)
- Target country (US / KR / JP / CN / EU, etc.)
- Channel (store / catalog / SNS / email)
- Persona = P5 (fixed)
4. Data Mixโ
| Data | Source |
|---|---|
| Bedrock Guardrails | AWS |
| RegulatorySignal | Neptune (FTC / Korea Door-to-Door Sales Act / MFDS / EU rulesets) |
| Compliance policy | Compliance nodes (member consent / level verification) |
| Suspected minor | Customer.age_band = under_18 |
| AuditLog | DynamoDB |
5. Review Checklistโ
| Category | Review Items |
|---|---|
| FTC (US) | Level guarantees / income guarantees / exaggerated claims |
| Korea Door-to-Door Sales Act (KR) | Cooling-off-period disclosure / level verification / multi-level claims |
| MFDS (KR) | Efficacy / treatment claims / pharmaceutical confusion |
| FDA (US) | Pre-approval for Health Claims |
| EU Direct Selling Code | 14-day refunds / minors |
| Common | PII exposure / minor targeting |
6. Processing Pipelineโ
1. Input text โ Bedrock Guardrails (4 topics)
2. Match country-specific RegulatorySignal rules (Neptune)
3. Identify high-risk phrasing + risk score
4. Sonnet 4.6 โ generate recommended revisions (multilingual)
5. Result: original + revised + violated rule IDs + sources
6. Log to AuditLog
7. Output UIโ
- Left: Input text (high-risk segments highlighted)
- Center: Violated-rule cards (rule ID, source link, risk level)
- Right: Recommended revisions (multilingual concurrently)
- Bottom: 24-hour block count + reason distribution
8. Guardrailsโ
- No auto-send (P5 review is mandatory)
- All review history โ AuditLog
- Citations are mandatory for regulatory text (FTC 16 CFR Part 437, etc.)
9. Demo Scenariosโ
- "Boost immunity with Nutrilite โ doctors recommend it!" โ MFDS / FDA violations highlighted
- "Earn USD 10K per month at Diamond level" โ FTC level-guarantee violation
- 24-hour minor ABO sign-up block count โ chart
- Concurrent multi-country review (Korea + United States + Japan) โ cross-country risk comparison