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S9-A. ABO Organization Visualization + Performance Tracking (AMWAY-specific)

Published 2026-05-14Updated 2026-06-302 min read

AMWAY differentiator โญ โ€” Explore and analyze performance for the ABO organization tree, the core asset of multi-level direct selling, up to a depth of 5 levels on a single screen.

1. URL & Personasโ€‹

  • /abo-tree ยท P1 (ABO Field), P4 (CX)

2. User Storiesโ€‹

P1 (ABO Field) โ€” Click a single Diamond-level ABO to auto-expand a 5-level Downline tree and review each ABO's PV/BV, level, and Sponsor performance on one screen.

P4 (CX) โ€” Within a Sponsor's tree, automatically color-code low-activity ABOs as CRM-campaign triggers.

3. Input UIโ€‹

  • Root ABO search (masked ID or natural language: "Diamond level + United States")
  • Depth slider (1โ€“5 levels)
  • Level filters (Founders Platinum / Diamond / Founders Diamond / EDC / EC)
  • Display toggles: PV (Personal Volume) / BV (Business Volume) / activity

4. Data Mixโ€‹

DataSource
ABO nodesNeptune (~50K)
DownlineLink edgesNeptune (~250K)
ABO level, PV/BVABO node attributes
90-day activityOrderTransaction + ABODirectSale frequency
Sponsor performanceupline_chain ร— Downline GMV

5. Processing Pipelineโ€‹

1. Root ABO search โ†’ Neptune
2. openCypher MATCH (root)-[:HAS_DOWNLINE*1..5]->(d)
3. Enrich each node with PV/BV and activity
4. Node color: level mapping (Diamond = yellow / Platinum = silver / EDC = light blue)
5. Node size: proportional to PV
6. Activity < 30 days โ†’ red outline
7. cytoscape.js tree layout

6. Output UIโ€‹

  • Left: Tree visualization (cytoscape.js dagre / concentric layout)
  • Right: Selected ABO detail card (PV/BV/level/Downline count/Sponsor score)
  • Bottom: Sponsor performance matrix (level ร— Downline productivity)

7. Guardrailsโ€‹

  • Expose only masked ABO IDs (real names and contacts are hidden)
  • Verify authorization when Downline exceeds 5 levels (P5 Compliance only)
  • Zero minor ABOs (S11-A guard)

8. Demo Scenariosโ€‹

  1. Root = one Diamond-level ABO โ†’ 5-level tree auto-expands (~120 nodes)
  2. ABOs with activity below 30 days are auto-highlighted (red outline) โ†’ CRM campaign candidates
  3. Sponsor performance matrix โ†’ which Sponsor levels have the most active Downline