S5. Omnichannel Campaign ROAS (AMWAY)
Published 2026-05-14Updated 2026-06-302 min read
1. URL & Personas
/campaign-roas· P1 (ABO Field)
2. Candidate Channels
- SMS · email · KakaoTalk/Line · Instagram ads · in-house store banners · ABO direct sale (Sponsor) · catalog · influencer
3. Data Mix
| Data | Source |
|---|---|
| Historical campaigns | Snowflake CAMPAIGN_MART |
| Channel sell-through | OrderTransaction + ABODirectSale |
| SNS response | SocialSignal (Instagram · Reddit · X) |
| Search trends | Multilingual search trends |
4. Processing Pipeline
- Extract channel · country priors from Snowflake
- 1,000 MCMC samples (PyMC) → posterior
- ROAS distribution for the channel mix
- Attribution (last-touch / linear / time-decay)
5. Output UI
- Recommended channel mix (donut)
- ROAS distribution (violin)
- Marginal efficiency by channel and country
- Separately display trend vs. SNS impact
6. Guardrails
- Automatically exclude consent-missing members
- Automatically exclude minor-targeted campaigns
- Block direct-selling-regulation-violating text
7. Demo Scenarios
- Budget KRW 100M / Nutrilite new product / 50K Gold ABOs → recommended mix
- Raise ABO direct-sale share by 20% → instant ROAS shift
- "Trend effect vs. campaign effect" decomposed