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S7. ABO & Customer Omnichannel Journey (AMWAY)

Published 2026-05-14Updated 2026-06-302 min read

1. URL & Personas​

  • /journey · P4 (CX)

2. User Story​

P4 — Render every touchpoint over 12 months for a single ABO or customer (in-house search · ABO direct sale · subscription signup / renewal / cancellation · campaign response) on a single timeline.

3. Data Mix​

  • SearchEvent · CartEvent · OrderTransaction · ABODirectSale · SubscriptionEvent · Touchpoint · Coupon · ReviewRating

4. Processing Pipeline​

  1. ABO / Customer ID → UNION of every event 1-hop away
  2. Map to BUs (Nutrition / Beauty / Home)
  3. Chronological sort + color coding
  4. Swimlane timeline (store · ABO direct · subscription · campaign · social)
  5. Key conversions (first subscription · level entry · churn risk · BU crossover)

5. Output UI​

  • Swimlane (5 channels)
  • BU colors (Nutrition · Beauty · Home)
  • Click an event card → detail
  • Right-side summary: 12-month LTV · level changes · persona · subscription status

6. Guardrails​

  • PII masking
  • Prohibit sensitive inferences

7. Demo Scenarios​

  1. A new ABO over 12 months → in-house search → ABO direct sale → first subscription → level entry
  2. Churn-risk ABO → sharp activity drop + subscription on pause
  3. BU mix shift (one year ago N 90% / B 5% / H 5% → now N 50% / B 30% / H 20%)