S6. External Signal Fusion (Uni-President)
Published 2026-05-14Updated 2026-06-301 min read
4 External Sources
| Type | Source |
|---|---|
| Social | Dcard · Xiaohongshu (小紅書) · Instagram · X |
| Weather | Central Weather Administration (中央氣象署) — cold-chain critical |
| Economic | DGBAS · Central Bank (央行) |
| Competitor | FamilyMart · Hi-Life · RT-Mart |
Processing
- Daily own GMV (per BU) × 4 external sources, joined
- Correlation and lag analysis
- Visualization: time series + heatmap + competitor annotations
Demo Scenarios
- Heatwave 35℃+ → 7ELE beverages +35% / cold-chain SLA -15%
- "Premium bento" keyword vs 7ELE bento sales
- After FamilyMart Singles' Day (光棍節) campaign, own 7ELE GMV -3% (7-day lag)