S5. Omnichannel Campaign ROAS (Uni-President)
Published 2026-05-14Updated 2026-06-301 min read
Channel Candidates
- OPENPOINT app push · KakaoTalk / Line · 7ELE in-store display · Carrefour flyer · Starbucks card earning · SNS ads · live streaming
Data Mix
| Data | Source |
|---|---|
| Historical campaigns | CAMPAIGN_MART |
| Cross-BU usage (BUTransfer) | Neptune |
| OPENPOINT earning · redemption | OPENPOINTMembership |
| SNS engagement | SocialSignal |
Output UI
- Recommended channel mix (donut)
- ROAS distribution (violin)
- Cross-BU drive-effect matrix
Demo Scenarios
- Budget 100M / cross-drive campaign 7ELE→Carrefour → recommended mix
- +20% SNS share → ROAS change
- Simulate +5pt cross-BU usage target