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S7. Omnichannel Member Journey (Uni-President)

Published 2026-05-14Updated 2026-06-301 min read

Similar to S9-U, but S7 centers on an individual member's 90-day timeline, while S9-U focuses on statistical cross-BU patterns.

Data Mix​

  • SearchEvent · CartEvent · CVSTransaction · HypermarketTransaction · CafeTransaction · Touchpoint · Coupon · BUTransfer

Output UI​

  • Swimlane (7ELE · Carrefour · Starbucks · Donut · KFC · SMS · SNS)
  • BU color coding (5 colors)
  • Cross-BU events highlighted

Demo Scenarios​

  1. Gold OPENPOINT member 90 days → weekday 7ELE → weekend Carrefour → morning Starbucks
  2. New member → moment of crossing into another BU
  3. Churn risk → pattern of plunging BU activity