S5. Omnichannel Campaign ROAS (Momo)
Published 2026-05-14Updated 2026-06-301 min read
1. URL · Persona
/campaign-roas· P1
2. Channel Candidates
- App push · KakaoTalk/Line · Live broadcasts · TV home-shopping · SNS ads · Messenger · Influencers
3. Data Mix
| Data | Source |
|---|---|
| Past campaigns | Snowflake or in-house mart |
| Channel sell-through | OrderTransaction + LiveStreamPurchase + TVPurchase |
| Live viewing · Conversion | LiveStream + Viewer + LiveStreamPurchase |
| SNS reactions | SocialSignal |
4. Output UI
- Recommended channel mix (donut)
- ROAS distribution (violin)
- Live · TV · App share simulation
5. Demo Scenarios
- Budget 500M NTD / summer new product → recommended mix
- Live share +30% → immediate ROAS change
- Per-host live effect comparison