S6. External Signal Fusion (Momo)
Published 2026-05-14Updated 2026-06-301 min read
1. 4 External Sources
| Type | Source |
|---|---|
| Social | Dcard · Xiaohongshu · Instagram · X |
| Weather | Central Weather Administration (delivery SLA impact) |
| Economy | DGBAS · Central Bank |
| Competitors | PChome · Yahoo奇摩 · Shopee TW public |
2. Processing
- Daily in-house GMV × 4 external sources join
- Correlation · Lag analysis
- Visualization: time series + heatmap + competitor annotation
3. Demo Scenarios
- Heavy rain -50mm → 24-hour delivery SLA breach +60%, some categories GMV +20%
- "Summer tent" search +35% → in-house GMV (5-day lag)
- Competitor Double 11 campaign → in-house GMV change