S5. Omnichannel Campaign ROAS (Mitsukoshi)
Published 2026-05-14Updated 2026-06-301 min read
1. URL · Personas
/campaign-roas· P1
2. Candidate Channels
- DM catalog · SMS · KakaoTalk / Line · Xiaohongshu · Instagram · Japanese Twitter · in-store display · influencers
3. Data Mix
| Data | Source |
|---|---|
| Past campaigns (Anniversary Sale / SS / FW) | CAMPAIGN_MART |
| Channel sell-through | OrderTransaction + POSTransaction |
| Search / SNS response | SocialSignal (multilingual) |
| Foreigner acquisition impact | TourismSignal × TaxRefundTransaction |
4. UI
- Recommended channel mix (donut)
- ROAS distribution (violin)
- Effects by store and nationality
5. Demo Scenarios
- Anniversary Sale budget NTD 500M → recommended mix
- Foreigner acquisition campaign simulation → ROAS change when Japanese Twitter share is +30%
- GMV impact by store and nationality