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S7. Omnichannel Member Journey (Mitsukoshi)

Published 2026-05-14Updated 2026-06-301 min read

1. URL · Personas​

  • /journey · P4

2. Data Mix​

  • SearchEvent · CartEvent · OrderTransaction · POSTransaction · TaxRefundTransaction · Touchpoint · Coupon · ReviewRating

3. Output UI​

  • Swimlane (online, store, duty-free, DM, SNS)
  • Store and floor color coding
  • VIP tier change indicators

4. Demo Scenarios​

  1. Black member 90-day journey → online → Xinyi 1F → duty-free → Japan recommendation
  2. Foreign tourist single-visit journey → entry → duty-free → repeat-visit attempt
  3. VIP entry trigger point